Search results for " Market Segmentation"
showing 10 items of 11 documents
Essential? COVID-19 and highly educated Africans in Finland’s segmented labour market
2022
PurposeThe purpose of this paper is to characterise the position of highly educated African migrants in the Finnish labour market and to examine the impact of the COVID-19 pandemic on that position.Design/methodology/approachThe paper is based on the biographical work stories of 17 highly educated African migrant workers in four occupation areas in Finland: healthcare, cleaning, restaurant and transport. The sample was partly purposively and partly theoretically determined. The authors used content driven thematic analysis technique, combined with by the biographical narrative concept of turning points.FindingsUsing the case of highly educated African migrants in the Finnish labour market, …
SEGMENTACIÓN DEL COMPRADOR A DISTANCIA: UN ANÁLISIS DE LOS MEDIOS INTERNET Y TELEVISIÓN /
2005
La aparición de nuevos canales de venta como Internet y la Televisión está generando nuevas oportunidades de mercado para las empresas y está cambiando los hábitos de compra de los consumidores. No obstante, debido a la escasa experiencia de consumidores y empresas en este nuevo medio, la influencia del perfil del consumidor en la decisión de compra en los entornos virtuales es todavía desconocida. El objetivo del presente trabajo es analizar y comparar el perfil sociodemográfico y comportamental de los compradores que utilizan los medios Internet y Televisión, con el fin de identificar los segmentos prioritarios de consumidores para las empresas interesadas en la realización de una campaña…
Marketing Sri Lanka as an International Tourist Destination
2007
Masteroppgave i økonomi og administrasjon 2007 - Høgskolen i Agder, Kristiansand Within the last two decades Sri Lanka’s tourism industry has grown dramatically as one of the main foreign exchange earners and employment provider. Since Sri Lanka depends enormously on tourism for its growth and development, this paper provides an analysis of marketing efforts within the tourism industry in Sri Lanka for foreign tourists. In compliance with this trend, the purpose of this thesis and research is to review Sri Lanka as an international tourist destination and its current marketing activities in the tourism trade, to investigate the proper use of marketing efforts, and to suggest guidelines for …
Posted Migration and Segregation in the European Construction Sector
2015
Worker ‘posting’ or temporary migration of manual workers sent by their employers to work on projects abroad has become increasingly prominent in the European construction industry. It is now normal to find groups of workers from all around Europe on construction sites, living in nearby temporary accommodations, moving on to other projects or back home when the project is complete. This article highlights the interaction between the social and spatial segregation and transnational mobility of these workers in the European Union construction labour market. We argue that the work-focused and employer-dominated nature of the posted workers' social world abroad contributes to their segregation …
Informal employment in developing countries
2012
There is an ongoing debate among researchers and policy makers, whether informal sector employment is a result of competitive market forces or labor market segmentation. More recently it has been argued that none of the two theories sufficiently explains informal employment, but that the informal sector shows a heterogenous structure. For some workers the informal sector is an attractive employment opportunity, whereas for others – rationed out of the formal sector – the informal sector is a strategy of last resort. To test the empirical relevance of this hypothesis we formulate an econometric model which allows for several unobserved segments within the informal sector and apply it to the …
La dinámica afiliativa sindical y las trayectorias de sus miembros
2013
Este texto recoge los primeros resultados del Proyecto trianual de Investigación Fundamental no orientada Ref. CSO2010-17962, aprobado por el Ministerio de Ciencia e Innovación (Convocatoria 2010) y del que soy investigadora principal. Dicho Proyecto de I+D, que lleva por título La construcción política del evangelismo gitano: Iglesias, federaciones y nuevos actores políticos, cuenta con la participación formal de la Dra. Teresa San Román Espinosa, catedrática de Antropología Social de la Universidad Autónoma de Barcelona Background of INCASI Project H2020-MSCA-RISE-2015 GA 691004. WP1: Compilation Este texto analiza la dinámica afiliativa de altas y bajas de los sindicatos españoles a part…
Housekeepers lost in the Land of Labor Market Segmentation
2007
07022 - 13 p.; This communication analyses the role that the main social actors, employers, trade unions and the French government play in labour market regulations, especially in working conditions, for feminine low wage workers. Labor market segmentation and the dual market theory (Doeringer and Piore, 1971), with on one hand qualified workers employed in attractive and stable positions, and on the other hand manpower in low-paid and insecure jobs, often in back-breaking working conditions, are not new. However, they have recently reappeared in the situation of housekeepers in the French hotel industry, where there are particularly few chances of career ladders, and on the contrary, there…
Gestión empresarial y dinámica laboral en España
2015
El objetivo del presente artículo es plantear una serie de reflexiones sobre la dinámica labo- ral reciente en la economía española bajo el enfoque analítico de la segmentación laboral. Desde esta perspectiva, la situación y problemas del mercado laboral se explican por un conjunto de factores relacionados con las prácticas de gestión empresarial y no tanto por la regulación que limita la competencia en el mercado o las modalidades contractuales. Nues- tra conclusión es que es necesario superar el marco analítico restringido del enfoque econó- mico convencional e introducir otras dimensiones, que van más allá del mercado, para una mejor compresión de los problemas laborales. En este sentido…
The Analysis of Consumer Behavior in Relationship to a Global Brand in the Lodging Industry, Across Europe and North America Abstract: The world is c…
2011
Market Segmentation in the Decision Making Process in Tourism
2014
In this paper, I examine the responses of 154 tourists in relation to their predisposition to purchase and the patterns and habits that are usually decisive in the decision making process regarding tourism services or products. For this research, I conducted a selective direct research, whose purpose was to obtain a segmentation of consumers who purchase tourism services based on specific dimensions of behavior. This research also implied studying the behavior of current and potential customers who purchase travel services depending on several variables for establishing different consumption habits. Thus, to establish a more detailed image of the tourists who participated in this direct and…